VIVA 2nd Annual Report Hoodie

VIVA 2nd Anniversary Hoodie featuring the logos of the bands and labels that VIVA Strange Boutique collaborated in 2020-2021.

Designed by SK8THING – the low-profile designer behind BAPE and C.E, a long time street culture tastemaker from Japan.



Cotton 80% / Polyester 20% 
Lining: Pile 

VIVA Strange Boutique

Opened in the spring of 2019 in Setagaya, Tokyo, VIVA Strange Boutique is known to carry collaborative apparel goods with the new wave and post-punk artists Minami Yamaguchi, the owner of VIVA Strange Boutique, personally had an affinity of. With each release of the goods, Minami contacts every artists and musicians herself to initiate the projects and make the collection officially licensed. By paying the royalties from the sales, she believes she could give back to her favorite artists and labels.

For the original merchandise at VIVA, Minami works with the creative minds from Japan like SK8THING, Susumu Mukai and Masakazu Kitayama who cultivated Japanese culture scenes for decades.